Feel It: Stranger Things
What makes you smile?
Everyone has a different answer, and it's not all puppies and babies. We knew that thousands of Stranger Things fans would undoubtedly be smiling about the season 2 release. Our approach here was simple — acknowledge the creepy things that make us smile and offer helpful, interesting content that had a correlation between our message and the MDA. The Stranger Things pre-roll video led to an article about strange things that happen when you don't care for your teeth. (Trust us, it's worse than the upside down.)