Feel It: Authentic Connection
If you grew up punk you know this to be true: authority exists to be rebelled against. When we're looking for an expert, we want an authentic connection. The Michigan Dental Association understood this when they rebranded as "Your Connection to Oral Health." Their member dentists are the best of the best, and they care deeply about Michigan's smile. Their connection to their patients is the bridge on which their expertise stands. We released this spot as a way to tell that story.