Meet Kimberly Laughlin
Tell us a bit about your background. How did you get into this crazy world of advertising?
Kimberly: After graduation I landed a gig at Indianapolis Monthly, a magazine in my hometown, as their food and fashion writer. It was my dream job, and I was ready to rock it — until the economy tanked and the publication eliminated the position. Life was really unfair there for a second. Once I shook that off, I accepted a job at an ad agency in Chicago — and what first felt like the universe failing me turned out to be a huge blessing. I'm right where I'm supposed to be.
Congrats on your new role! What is it, and what all does it entail?
Kimberly: Thank you! I'm a strategist and ACD at Cultivate, a small-ish shop in Chicago's Pilsen neighborhood. This dual role means I have a hand in the upfront development of things like a brand's position and core message, and then I help bring that to life alongside my partner, an ACD with a design focus. It's been interesting to see how different this process is for each agency. Every day is an exercise in balancing structured thought with creative ideation.
That's great! So, how important is it that your work — both FT and freelance — contributes to your fulfillment creatively?
Kimberly: It's important because I need my work to be fulfilling. The sense of achievement through creative development is tough to beat, and I'll take it however I can get it.
Any projects or collaborations coming up that you're excited about that you could share with us?
Kimberly: I've been spending an insane amount of time developing an internal campaign for a global, 1,500+ person company. This is a first for my agency, too, so we're powering through it together!